Project – Icon Design

The objective for the "Copper Moose Vineyard" logo was to weave together the fictional winery's Canadian roots and its natural surroundings. The hand-drawn moose proudly stands above a curved shape, which evokes both the flow of wine and the meandering path of the winery's creek.

My client, a local cafe, requested a flyer that emphasised their use of fresh, locally-sourced produce by showcasing their menu items. Additionally, they wanted to incorporate their unique story into the design, which was brought to life by the owner's daughter. The addition of a loyalty card encouraged return visits, while the online stores for their two cafés and wholefoods store – set up during the COVID-19 pandemic – allowed them to continue operations and reach their customers in new ways.

This tourism brochure, showcasing whale watching experiences and other marine life encounters, was initially created for my client as a tri-fold brochure. The following year the design was re-worked into a 4 panel roll-fold brochure to better accommodate new tours, additional photos, and more information. Highlighting the unique experiences available, the brochures provide potential customers with a comprehensive guide to the many exciting marine life opportunities in the area.

This project was a four-page spread for a fictional magazine. The objective of the article was to communicate the cultural significance and allure of the iconic Anzac Biscuit. In addition to designing the layout, I also staged and photographed the biscuits for the feature.

My client required a tri-fold brochure for their awards night program. The theme of the event was "Gala Masquerade Dinner". The design needed to incorporate elegant and sophisticated elements that captured the essence of the theme and showcased the prestige of the awards ceremony. The brochure included essential information about the event, such as award categories, sponsors, keynote speakers, and the menu.

My client was looking for a cohesive set of printed marketing materials for their unique holiday rental. With branding already in place, the objective was to create visually appealing designs that effectively convey information about the property and the local area.

Corporate identity for a fictitious restaurant located in the Snowy Mountains. "The Bistro" is licensed and is open for breakfast, lunch, and dinner. With a modern, serif typeface, the logo aims to convey a sense of modernity and sophistication. The mountain graphic adds a visual element and symbolises the company’s location while avoiding the clichéd café or restaurant motifs.